The history of the Zojirushi mark goes back to a glass-lined vacuum bottle created in 1918. This bottle for home use was created using vacuum insulation—a breakthrough technology at the time. In the years since then, Zojirushi has established itself as a top manufacturer of household products and has continued to leverage the latest technologies to create a constant stream of leading-edge products that make life more comfortable and convenient.

Although much has changed and lifestyles have become more varied, our corporate philosophy of “Creating a Quality of Life” continues to be reflected in our many products and services. Lifestyles may be more diverse in today’s world, but people everywhere continue to seek products and services that make their lives more enjoyable and satisfying. Whether it’s an easy-to-use rice cooker that puts tasty rice within reach, or home appliances linked to the Internet that even senior citizens can operate with ease, our products are designed with this philosophy in mind.

Additionally, our efforts to develop products with subtle details are guided by our corporate slogan “Inspirations from everyday life.” From a rice cooker & warmer that steams rice to perfection thanks to a pressure control system, to services that look after senior citizens through electric dispensing pots with built-in IT, we at Zojirushi offer our customers a myriad of ways to make their lives better.

Drawing on the proprietary set of technologies that arose originally from our glass-lined vacuum bottles, we will continue to be a company that is careful and considerate about the basics such as how we treat people, and the environment. Likewise, we will continue to actively bring to market products and services that give people a sense of confidence and satisfaction.




We look at things from the consumer perspective and place emphasis on real, everyday life situations. We then go on to develop products that will bring our customers heartfelt joy as they use them. This is the origin of our approach to manufacturing.

What is it that gives people joy? The answer lies in the sensitivities of consumers. Our families and those of our neighbors have things they desire, and they may say to themselves, “Life would be so much better if I had something like that. I would be more satisfied.” What they mean is they would have greater peace of mind if the thing they desire to have could be more consumer friendly and easier to use. We aim to respond reliably and accurately to such ordinary, everyday sensitivities. This is our basic approach to doing business at Zojirushi.

We have expressed this approach in the phrase “Inspirations from Everyday Life”, and all our activities from product development to marketing activities, sales support and providing advice to customers are integrated under this same guideline. Zojirushi incorporates the most advanced technologies to give its customers satisfaction by offering human gentleness and user-friendliness. This is how we deliver products that so many customers can bond with as they use them day by day.